Magento is an open source ecommerce shopping card developed by using MVC architecture and Zend Frame work. Magento comes with extra ordinary shopping cart features and is a top rated ecommerce solution. The shopping cart is robustly built to manage both the front end and back end in an effective way. The software provides a plethora of free extensions.

Magento exclusive features list:-
Site Management
  • Control multiple websites and stores from one
  • Administration Panel with ability to share as much or as little information as needed
  • Administration Permission System Roles and Users
  • Web Services API for easy integration between Magento and any third-party application
  • Fully 100% customizable design using templates
  • Customer Groups
  • One-Click Upgrades
  • Content Management System for Informational Pages
  • Google Website Optimizer Integration for A/B and Multivariate Testing
International Support
  • Support for localization, multiple currencies and Tax rates
    1. −− Includes support for WEEE/DEEE in EU
  • Configurable List of Allowed Countries for:
    1. −− Site Registration
    2. −− Shipping Destination Addresses with ability to specify per shipping method
    3. −− Billing Addresses with ability to specify per payment method
Search Engine Optimization
  • 100% Search Engine Friendly
  • Google Site Map
  • Search Engine Friendly URL’s
  • URL Rewrites give full control of URL’s
  • Meta-information for products and categories
  • Auto-generated Site Map for display on site
  • Auto-Generated Popular Search Terms Page
Analytics and Reporting
  • Integrated with Google Analytics
  • Admin Dashboard for Report Overview
  • Sales Report
  • RSS feed for New Orders
  • Tax Report
  • Abandoned Shopping Cart Report
  • Best Viewed Products Report
  • Best Purchased Products Report
  • Low Stock Report
  • Search Terms Report
  • Product Reviews Report
  • RSS feed for New Reviews
  • Tags Report
  • RSS feed for New Tags
  • Coupon Usage Report
  • Total Sales Invoiced
  • Total Sales Refunded
Marketing Promotions and Tools
  • Polls
  • Newsletter Management
  • Landing Page Tool for Campaigns
  • Catalog Promotional Pricing by percentage or fixed
  • amount with ability to restrict to stores, categories,
  • products
  • Flexible Coupons (pricing rules) with ability to restrict
  • to stores, customer groups, time period, products, and
  • categories
  • Free Shipping Options
  • Multi-Tier Pricing for quantity discounts
  • Bundled Products Options
  • Customer Group-specific pricing and group-specific
  • tier pricing
  • Recently Viewed Products
  • Recently Compared Items
  • New Items Promotional Tool
  • Up-sells in Shopping Cart
  • Cross-sells on product pages
  • Send to a Friend for all visitors, or registered users only
  • Send Wishlist to a Friend by Email or RSS
  • RSS Feeds for New Products, New Specials and New
  • Tags
  • Auto-generated Site Map
  • Google Site Map
Checkout, Payment and Shipping
  • One-Page Checkout
  • Integrated for real-time shipping rates from:
    1. UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL
  • Configurable to authorize and charge, or authorize
  • only and charge on creation of invoices
  • Integrated with Amazon Payments
  • Integrated with multiple PayPal gateways
  • Integrated with
  • Integrated with Google Checkout (Level 2)
  • Saved Credit Card method for offline payments
  • Accept Checks/Money Orders
  • Accept Purchase Orders
  • Payment Extensions Available through
  • Magento Connect
  • SSL security support for orders on both front-end and
  • back-end
  • Guest Checkout and Checkout with account to use
  • address book
  • Shopping Cart with tax and shipping estimates
  • Option for account creation at beginning of checkout
  • Accept gift messages per order and per item
  • Saved Shopping Carts with configurable expiration
  • time
  • Shipping to multiple addresses in one order
  • On-site order tracking from customer accounts
  • Multiple shipments per order
  • Ability to specify allowed destination countries per
  • method
  • Flat rate shipping per order
  • Flat rate shipping per item
  • Free Shipping
  • Table rates for weight and destination
  • Table rates for product sub-totals and destination
  • Table rates for number of items and destination Free
Order Management
  • View, edit, create and fulfill orders from admin panel
  • Create one or multiple invoices, shipments and credit
  • memos per order to allow for split fulfillment
  • Print invoices and packing slips
  • Call Center (phone) order creation
    1. Includes ability to create new customer, or select
  • existing customer and view shopping cart, wishlist
  • last ordered items, and compared products list, as
  • well as select addresses, give discounts and assign
  • custom prices
  • Create re-orders for customers from administration
  • panel
  • Email Notifications of Orders
  • RSS feed of New Orders
Customer Service
  • Contact Us form
  • Feature-rich Customer Accounts
  • Order History with Status Updates
  • Order Tracking from Account
  • Password Reset email from front-end and admin panel
  • Order and Account Update Emails
  • Customizable Order Emails
  • Create and Edit Orders from the Admin Panel
Customer Accounts
  • Order status and history
  • Re-orders from account
  • Recently ordered items
  • Address Book with unlimited addresses
  • Default Billing and Shipping addresses
  • Wishlist with ability to add comments
  • Email or Send RSS feed of Wishlist
  • Newsletter Subscription management
  • Product Reviews submitted
  • Product Tags submitted
  • Downloadable/Digital Products
  • Account Dashboard for overview of: recent orders,
  • personal information, newsletter subscription status,
  • primary billing address, primary shipping address,
  • shopping cart, wishlist, recently ordered items, recent
  • reviews and recent tags
Catalog Management
  • Inventory Management with Backordered items,Minimum and Maximum quantities
  • Batch Import and Export of catalog
  • Batch Updates to products in admin panel
  • Google Base Integration
  • Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products
  • Virtual Products
  • Downloadable/Digital Products
  • Customer Personalized Products – upload text for embroidery, monogramming, etc.
  • Tax Rates per location, customer group and product type
  • Attribute Sets for quick product creation of different item types
  • Create Store-specific attributes on the fly
  • Media Manager with automatic image resizing and watermarking
  • Advanced Pricing Rules and support for Special Prices (see marketing tools)
  • Search Results rewrites and redirects
  • Approve, Edit and Delete Product Tags
  • Approve, Edit and Delete Product Reviews
  • RSS feed for Low Inventory Alerts
  • Customer Personalized Products – Upload text for embroidery, monogramming, etc. (this one is already there, but want to have the following shown after it)
  • Customer Personalized Products – Upload Image
  • Customer Personalized Products – Select Date/Time options for products
  • Customer Sorting – Define Attributes for Customer Sorting on category (price, brand, etc.)
Product Browsing
  • Multiple Images Per Product
  • Product Image Zoom-in Capability
  • Product Reviews
  • Related Products
  • Stock Availability
  • Multi-Tier Pricing Upsell
  • Product Option Selection
  • Grouped Products View
  • Add to Wishlist
  • Send to a Friend with Email
Catalog Browsing
  • Layered / Faceted Navigation for filtering of products in categories
  • Layered / Faceted Navigation for filtering of products in search results
  • Flat Catalog Module for Improved Performance with large catalogs
  • Static Block tool to create category landing pages
  • Ability to assign designs on category and product level (unique design per product/category)
  • Configurable search with auto-suggested terms
  • Recently viewed products
  • Product comparisons
  • Recently compared products
  • Cross-sells, Up-sells and Related Items
  • Popular Search Terms Cloud
  • Filter by Product Tags
  • Product Reviews
  • Product listing in grid or list format
  • Breadcrumbs

Download the document for detail list of feature Magento Features document

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